Flyers design ui branding colours

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Created at 10/02/2020 11:20

The palette consists of Light, Semi dark colors. Accent colors #e4434e and #1b5290. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #643C34 (darkest) to #A3ADCB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1B5290, #643C34, #A3ADCB, #A85A68, #E4434E, #E55B61

Palette Flyers design ui branding colours combines 6 color codes:

HEX: #e4434e, RGB: (228, 67, 78); HEX: #e55b61, RGB: (229, 91, 97); HEX: #1b5290, RGB: (27, 82, 144)

HEX: #a85a68, RGB: (168, 90, 104); HEX: #a3adcb, RGB: (163, 173, 203); HEX: #643c34, RGB: (100, 60, 52)

Simplified version of palette colors

Shade of Indian Red, Tint of Indian Red, Shade of Dark Slate Blue, Shade of Indian Red, Shade of Light Steel Blue, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Flyers design ui branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4434e	#e4434e	RGB(228, 67, 78)	—	—
#e55b61	#e55b61	RGB(229, 91, 97)	—	—
#1b5290	#1b5290	RGB(27, 82, 144)	—	—
#a85a68	#a85a68	RGB(168, 90, 104)	—	—
#a3adcb	#a3adcb	RGB(163, 173, 203)	—	—
#643c34	#643c34	RGB(100, 60, 52)	—	—

9 color pairs have low contrast and need improvement which may impact readability.