Branding brand design identity hex colors

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Created at 10/05/2020 10:11

The palette consists of Light, Semi dark colors. Accent colors #f8be87 and #a9cac2. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #8F4513 (darkest) to #F8BE87 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #648A90, #866447, #8F4513, #A9CAC2, #D57A2D, #F8BE87

Palette Branding brand design identity hex colors combines 6 color codes:

HEX: #d57a2d, RGB: (213, 122, 45); HEX: #f8be87, RGB: (248, 190, 135); HEX: #8f4513, RGB: (143, 69, 19)

HEX: #648a90, RGB: (100, 138, 144); HEX: #a9cac2, RGB: (169, 202, 194); HEX: #866447, RGB: (134, 100, 71)

Simplified version of palette colors

Shade of peru, Tint of burlywood, Tint of saddlebrown, Shade of cadetblue, Shade of powderblue, Tint of sienna

Color scheme was created by colorswall

Color codes in palette

Branding brand design identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d57a2d	#d57a2d	RGB(213, 122, 45)	—	—
#f8be87	#f8be87	RGB(248, 190, 135)	—	—
#8f4513	#8f4513	RGB(143, 69, 19)	—	—
#648a90	#648a90	RGB(100, 138, 144)	—	—
#a9cac2	#a9cac2	RGB(169, 202, 194)	—	—
#866447	#866447	RGB(134, 100, 71)	—	—

8 color pairs have low contrast and need improvement which may impact readability.