Logodesign icon minimal branding

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Created at 10/05/2020 10:12

The palette consists of Light, Semi dark colors. Accent colors #04aced and Mist Grey #c4c4bc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #5C5454 (darkest) to #C4C4BC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #048CC4, #04ACED, #5C5454, #70CDF1, #857F7F, #C4C4BC

Palette Logodesign icon minimal branding combines 6 color codes:

HEX: #04aced, RGB: (4, 172, 237); HEX: #70cdf1, RGB: (112, 205, 241); HEX: #048cc4, RGB: (4, 140, 196)

HEX: #857f7f, RGB: (133, 127, 127); HEX: #c4c4bc, RGB: (196, 196, 188); HEX: #5c5454, RGB: (92, 84, 84)

Simplified version of palette colors

Shade of deepskyblue, Shade of skyblue, Shade of steelblue, Tint of Grey, Tint of Silver, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Logodesign icon minimal branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04aced	#04aced	RGB(4, 172, 237)	—	—
#70cdf1	#70cdf1	RGB(112, 205, 241)	—	—
#048cc4	#048cc4	RGB(4, 140, 196)	—	—
#857f7f	#857f7f	RGB(133, 127, 127)	—	—
#c4c4bc	#c4c4bc	RGB(196, 196, 188)	—	Mist Grey
#5c5454	#5c5454	RGB(92, 84, 84)	—	—

8 color pairs have low contrast and need improvement which may impact readability.