Graphic design brand logotype branding concept colors

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Created at 10/05/2020 13:22

The palette consists of Light, Dark, Semi dark colors. Accent colors #497ff7 and #8baaf9. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #04142C (darkest) to #BCBCC0 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04142C, #2A344E, #497FF7, #7580A6, #8BAAF9, #BCBCC0

Palette Graphic design brand logotype branding concept colors combines 6 color codes:

HEX: #497ff7, RGB: (73, 127, 247); HEX: #8baaf9, RGB: (139, 170, 249); HEX: #04142c, RGB: (4, 20, 44)

HEX: #7580a6, RGB: (117, 128, 166); HEX: #bcbcc0, RGB: (188, 188, 192); HEX: #2a344e, RGB: (42, 52, 78)

Simplified version of palette colors

Shade of Cornflower Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Graphic design brand logotype branding concept colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#497ff7	#497ff7	RGB(73, 127, 247)	—	—
#8baaf9	#8baaf9	RGB(139, 170, 249)	—	—
#04142c	#04142c	RGB(4, 20, 44)	—	—
#7580a6	#7580a6	RGB(117, 128, 166)	—	—
#bcbcc0	#bcbcc0	RGB(188, 188, 192)	—	—
#2a344e	#2a344e	RGB(42, 52, 78)	—	—

6 color pairs have low contrast and need improvement which may impact readability.