Branding graphicdesign print marketing collateral colors

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Created at 10/07/2020 15:53

The palette consists of Light, Semi dark colors. Accent colors #ccfc4c and #425d76. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #414343 (darkest) to #D5FB69 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #414343, #425D76, #B6B8B8, #CCFC4C, #CE7204, #D5FB69

Palette Branding graphicdesign print marketing collateral colors combines 6 color codes:

HEX: #ccfc4c, RGB: (204, 252, 76); HEX: #d5fb69, RGB: (213, 251, 105); HEX: #ce7204, RGB: (206, 114, 4)

HEX: #425d76, RGB: (66, 93, 118); HEX: #b6b8b8, RGB: (182, 184, 184); HEX: #414343, RGB: (65, 67, 67)

Simplified version of palette colors

Tint of Green Yellow, Tint of Green Yellow, Tint of Chocolate, Tint of Dark Slate Blue, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding graphicdesign print marketing collateral colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ccfc4c	#ccfc4c	RGB(204, 252, 76)	—	—
#d5fb69	#d5fb69	RGB(213, 251, 105)	—	—
#ce7204	#ce7204	RGB(206, 114, 4)	—	—
#425d76	#425d76	RGB(66, 93, 118)	—	—
#b6b8b8	#b6b8b8	RGB(182, 184, 184)	—	—
#414343	#414343	RGB(65, 67, 67)	—	—

6 color pairs have low contrast and need improvement which may impact readability.