Logo icon branding palette

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Created at 10/29/2019 17:54

The palette consists of Light, Dark colors. Accent colors #91eff7 and #08356f. Palette has Cool colors temperature.

By lightness, this palette runs from #302C54 (darkest) to #91EFF7 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 61°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #08356F, #17B8E0, #302C54, #4D7A9F, #91EFF7, #C4D3D9

Palette Logo icon branding palette combines 6 color codes:

HEX: #17b8e0, RGB: (23, 184, 224); HEX: #91eff7, RGB: (145, 239, 247); HEX: #08356f, RGB: (8, 53, 111)

HEX: #4d7a9f, RGB: (77, 122, 159); HEX: #c4d3d9, RGB: (196, 211, 217); HEX: #302c54, RGB: (48, 44, 84)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Pale Turquoise, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Light Gray, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Logo icon branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17b8e0	#17b8e0	RGB(23, 184, 224)	—	—
#91eff7	#91eff7	RGB(145, 239, 247)	—	—
#08356f	#08356f	RGB(8, 53, 111)	—	—
#4d7a9f	#4d7a9f	RGB(77, 122, 159)	—	—
#c4d3d9	#c4d3d9	RGB(196, 211, 217)	—	—
#302c54	#302c54	RGB(48, 44, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.