Business logo abstract marketing colors

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Created at 10/09/2020 13:34

The palette consists of Light, Semi dark colors. Accent colors #0498f2 and #5e5b36. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #5E5B36 (darkest) to #C9CEC9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0466AA, #0498F2, #5E5B36, #6C9B44, #74C4EC, #C9CEC9

Palette Business logo abstract marketing colors combines 6 color codes:

HEX: #0498f2, RGB: (4, 152, 242); HEX: #74c4ec, RGB: (116, 196, 236); HEX: #0466aa, RGB: (4, 102, 170)

HEX: #6c9b44, RGB: (108, 155, 68); HEX: #c9cec9, RGB: (201, 206, 201); HEX: #5e5b36, RGB: (94, 91, 54)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Sky Blue, Shade of Steel Blue, Tint of Olive Drab, Shade of Light Gray, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Business logo abstract marketing colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0498f2	#0498f2	RGB(4, 152, 242)	—	—
#74c4ec	#74c4ec	RGB(116, 196, 236)	—	—
#0466aa	#0466aa	RGB(4, 102, 170)	—	—
#6c9b44	#6c9b44	RGB(108, 155, 68)	—	—
#c9cec9	#c9cec9	RGB(201, 206, 201)	—	—
#5e5b36	#5e5b36	RGB(94, 91, 54)	—	—

8 color pairs have low contrast and need improvement which may impact readability.