Branding colours

0.28k

Created at 10/12/2020 12:37

The palette consists of Light, Semi dark colors. Accent colors #fb0404 and #044483. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #044483 (darkest) to #BCD3BB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #044483, #444484, #749DB0, #BCD3BB, #FB0404, #FC64AC

Palette Branding colours combines 6 color codes:

HEX: #fb0404, RGB: (251, 4, 4); HEX: #fc64ac, RGB: (252, 100, 172); HEX: #044483, RGB: (4, 68, 131)

HEX: #749db0, RGB: (116, 157, 176); HEX: #bcd3bb, RGB: (188, 211, 187); HEX: #444484, RGB: (68, 68, 132)

Simplified version of palette colors

Tint of Red, Shade of Hot Pink, Shade of Dark Slate Blue, Tint of Light Slate Gray, Tint of Dark Sea Green, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb0404	#fb0404	RGB(251, 4, 4)	—	—
#fc64ac	#fc64ac	RGB(252, 100, 172)	—	—
#044483	#044483	RGB(4, 68, 131)	—	—
#749db0	#749db0	RGB(116, 157, 176)	—	—
#bcd3bb	#bcd3bb	RGB(188, 211, 187)	—	—
#444484	#444484	RGB(68, 68, 132)	—	—

6 color pairs have low contrast and need improvement which may impact readability.