Branding independent street food visual identity palette

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Created at 10/14/2020 08:24

The palette consists of Light, Semi dark colors. Accent colors #fcd10b and #0c845c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C845C (darkest) to #FCD10B (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #0C845C, #3F8C73, #5B8A7C, #C694A0, #F3A482, #FCD10B

Palette Branding independent street food visual identity palette combines 6 color codes:

HEX: #fcd10b, RGB: (252, 209, 11); HEX: #f3a482, RGB: (243, 164, 130); HEX: #0c845c, RGB: (12, 132, 92)

HEX: #5b8a7c, RGB: (91, 138, 124); HEX: #c694a0, RGB: (198, 148, 160); HEX: #3f8c73, RGB: (63, 140, 115)

Simplified version of palette colors

Shade of Gold, Shade of Light Salmon, Shade of Sea Green, Shade of Cadet Blue, Tint of Rosy Brown, Tint of Sea Green

Color scheme was created by colorswall

Color codes in palette

Branding independent street food visual identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcd10b	#fcd10b	RGB(252, 209, 11)	—	—
#f3a482	#f3a482	RGB(243, 164, 130)	—	—
#0c845c	#0c845c	RGB(12, 132, 92)	—	—
#5b8a7c	#5b8a7c	RGB(91, 138, 124)	—	—
#c694a0	#c694a0	RGB(198, 148, 160)	—	—
#3f8c73	#3f8c73	RGB(63, 140, 115)	—	—

10 color pairs have low contrast and need improvement which may impact readability.