Design flat branding

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Created at 10/30/2019 20:32

The palette consists of Light, Semi dark colors. Accent colors #a1e3fb and #6c7127. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5E6222 (darkest) to #A1E3FB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 51% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #5E6222, #6C7127, #74B1BA, #9FB2CE, #A1E3FB, #ACB33F

Palette Design flat branding combines 6 color codes:

HEX: #acb33f, RGB: (172, 179, 63); HEX: #a1e3fb, RGB: (161, 227, 251); HEX: #5e6222, RGB: (94, 98, 34)

HEX: #74b1ba, RGB: (116, 177, 186); HEX: #9fb2ce, RGB: (159, 178, 206); HEX: #6c7127, RGB: (108, 113, 39)

Simplified version of palette colors

Shade of Dark Khaki, Tint of Light Blue, Shade of Dark Olive Green, Tint of Cadet Blue, Shade of Light Steel Blue, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Design flat branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#acb33f	#acb33f	RGB(172, 179, 63)	—	—
#a1e3fb	#a1e3fb	RGB(161, 227, 251)	—	—
#5e6222	#5e6222	RGB(94, 98, 34)	—	—
#74b1ba	#74b1ba	RGB(116, 177, 186)	—	—
#9fb2ce	#9fb2ce	RGB(159, 178, 206)	—	—
#6c7127	#6c7127	RGB(108, 113, 39)	—	—

7 color pairs have low contrast and need improvement which may impact readability.