Illustration graphic design brand identity branding colours

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Created at 10/27/2020 06:53

The palette consists of Semi dark, Light colors. Accent colors #dcc49c and #3c545c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #612C23 (darkest) to #DCC49C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C545C, #612C23, #888572, #B85443, #CCB994, #DCC49C

Palette Illustration graphic design brand identity branding colours combines 6 color codes:

HEX: #b85443, RGB: (184, 84, 67); HEX: #dcc49c, RGB: (220, 196, 156); HEX: #612c23, RGB: (97, 44, 35)

HEX: #888572, RGB: (136, 133, 114); HEX: #ccb994, RGB: (204, 185, 148); HEX: #3c545c, RGB: (60, 84, 92)

Simplified version of palette colors

Shade of Indian Red, Tint of Tan, Tint of Maroon, Tint of Grey, Tint of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustration graphic design brand identity branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b85443	#b85443	RGB(184, 84, 67)	—	—
#dcc49c	#dcc49c	RGB(220, 196, 156)	—	—
#612c23	#612c23	RGB(97, 44, 35)	—	—
#888572	#888572	RGB(136, 133, 114)	—	—
#ccb994	#ccb994	RGB(204, 185, 148)	—	Veranda Hills
#3c545c	#3c545c	RGB(60, 84, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.