Branding rebrand spirits

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Created at 10/31/2019 07:41

The palette consists of Semi dark, Light colors. Accent colors #ecac94 and #d0a398. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4C3B4D (darkest) to #ECAC94 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 80°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C3B4D, #803D3C, #8D6465, #AB6050, #D0A398, #ECAC94

Palette Branding rebrand spirits combines 6 color codes:

HEX: #ab6050, RGB: (171, 96, 80); HEX: #ecac94, RGB: (236, 172, 148); HEX: #803d3c, RGB: (128, 61, 60)

HEX: #8d6465, RGB: (141, 100, 101); HEX: #d0a398, RGB: (208, 163, 152); HEX: #4c3b4d, RGB: (76, 59, 77)

Simplified version of palette colors

Shade of Indian Red, Tint of Dark Salmon, Tint of Brown, Shade of Indian Red, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding rebrand spirits color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ab6050	#ab6050	RGB(171, 96, 80)	—	—
#ecac94	#ecac94	RGB(236, 172, 148)	—	—
#803d3c	#803d3c	RGB(128, 61, 60)	—	—
#8d6465	#8d6465	RGB(141, 100, 101)	—	—
#d0a398	#d0a398	RGB(208, 163, 152)	—	—
#4c3b4d	#4c3b4d	RGB(76, 59, 77)	—	—

5 color pairs have low contrast and need improvement which may impact readability.