Branding app minimal illustration palette

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Created at 10/28/2020 12:14

The palette consists of Light, Semi dark, Dark colors. Accent colors #427afa and #f5ae37. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2C2C4B (darkest) to #F5AE37 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #22386C, #2C2C4B, #427AFA, #4AA18C, #8581C5, #F5AE37

Palette Branding app minimal illustration palette combines 6 color codes:

HEX: #427afa, RGB: (66, 122, 250); HEX: #f5ae37, RGB: (245, 174, 55); HEX: #22386c, RGB: (34, 56, 108)

HEX: #4aa18c, RGB: (74, 161, 140); HEX: #8581c5, RGB: (133, 129, 197); HEX: #2c2c4b, RGB: (44, 44, 75)

Simplified version of palette colors

Tint of Royal Blue, Tint of Orange, Shade of Dark Slate Blue, Shade of Light Sea Green, Tint of Medium Purple, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding app minimal illustration palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#427afa	#427afa	RGB(66, 122, 250)	—	—
#f5ae37	#f5ae37	RGB(245, 174, 55)	—	—
#22386c	#22386c	RGB(34, 56, 108)	—	—
#4aa18c	#4aa18c	RGB(74, 161, 140)	—	—
#8581c5	#8581c5	RGB(133, 129, 197)	—	—
#2c2c4b	#2c2c4b	RGB(44, 44, 75)	—	—

6 color pairs have low contrast and need improvement which may impact readability.