Packaging cosmetic brand identity design rebrand palette

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Created at 10/29/2020 10:57

The palette consists of Light, Semi dark colors. Accent colors #fce49c and #ab4408. Palette has Warm colors temperature.

By lightness, this palette runs from #6A5C41 (darkest) to #FCE49C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 23°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #6A5C41, #99895D, #AB4408, #D87B22, #DFC9B8, #FCE49C

Palette Packaging cosmetic brand identity design rebrand palette combines 6 color codes:

HEX: #d87b22, RGB: (216, 123, 34); HEX: #fce49c, RGB: (252, 228, 156); HEX: #ab4408, RGB: (171, 68, 8)

HEX: #99895d, RGB: (153, 137, 93); HEX: #dfc9b8, RGB: (223, 201, 184); HEX: #6a5c41, RGB: (106, 92, 65)

Simplified version of palette colors

Shade of Peru, Tint of Pale Goldenrod, Shade of Sienna, Tint of Olive, Shade of Peach Puff, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Packaging cosmetic brand identity design rebrand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d87b22	#d87b22	RGB(216, 123, 34)	—	—
#fce49c	#fce49c	RGB(252, 228, 156)	—	—
#ab4408	#ab4408	RGB(171, 68, 8)	—	—
#99895d	#99895d	RGB(153, 137, 93)	—	—
#dfc9b8	#dfc9b8	RGB(223, 201, 184)	—	—
#6a5c41	#6a5c41	RGB(106, 92, 65)	—	—

7 color pairs have low contrast and need improvement which may impact readability.