Ui design landingpage web branding palette

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Created at 11/01/2020 09:26

The palette consists of Light, Semi dark colors. Accent colors #f8ac19 and #52aadf. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #143C64 (darkest) to #DFDED9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #143C64, #52AADF, #5D5037, #5F8DAE, #DFDED9, #F8AC19

Palette Ui design landingpage web branding palette combines 6 color codes:

HEX: #f8ac19, RGB: (248, 172, 25); HEX: #52aadf, RGB: (82, 170, 223); HEX: #143c64, RGB: (20, 60, 100)

HEX: #5f8dae, RGB: (95, 141, 174); HEX: #dfded9, RGB: (223, 222, 217); HEX: #5d5037, RGB: (93, 80, 55)

Simplified version of palette colors

Tint of Orange, Tint of Deep Sky Blue, Shade of Dark Slate Blue, Tint of Steel Blue, Tint of Gainsboro, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Ui design landingpage web branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f8ac19	#f8ac19	RGB(248, 172, 25)	—	—
#52aadf	#52aadf	RGB(82, 170, 223)	—	—
#143c64	#143c64	RGB(20, 60, 100)	—	—
#5f8dae	#5f8dae	RGB(95, 141, 174)	—	—
#dfded9	#dfded9	RGB(223, 222, 217)	—	—
#5d5037	#5d5037	RGB(93, 80, 55)	—	—

6 color pairs have low contrast and need improvement which may impact readability.