Packaging design logo logotype logodesign hex colors

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Created at 11/01/2020 18:07

The palette consists of Light, Dark, Semi dark colors. Accent colors #e8d3b3 and #34103f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #34103F (darkest) to #E8D3B3 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #34103F, #4C525C, #8C619C, #AF8451, #B4C4D4, #E8D3B3

Palette Packaging design logo logotype logodesign hex colors combines 6 color codes:

HEX: #af8451, RGB: (175, 132, 81); HEX: #e8d3b3, RGB: (232, 211, 179); HEX: #34103f, RGB: (52, 16, 63)

HEX: #8c619c, RGB: (140, 97, 156); HEX: #b4c4d4, RGB: (180, 196, 212); HEX: #4c525c, RGB: (76, 82, 92)

Simplified version of palette colors

Shade of Peru, Shade of Wheat, Shade of Midnight Blue, Shade of Medium Orchid, Tint of Light Steel Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Packaging design logo logotype logodesign hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#af8451	#af8451	RGB(175, 132, 81)	—	—
#e8d3b3	#e8d3b3	RGB(232, 211, 179)	—	—
#34103f	#34103f	RGB(52, 16, 63)	—	—
#8c619c	#8c619c	RGB(140, 97, 156)	—	—
#b4c4d4	#b4c4d4	RGB(180, 196, 212)	—	—
#4c525c	#4c525c	RGB(76, 82, 92)	—	—

4 color pairs have low contrast and need improvement which may impact readability.