Branding web ui colours

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Created at 11/01/2020 18:26

The palette consists of Light, Semi dark colors. Accent colors #3291fa and #033f81. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #033F81 (darkest) to #BBECFB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 114°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #033F81, #3291FA, #4F615F, #8C6CA4, #B4D8CC, #BBECFB

Palette Branding web ui colours combines 6 color codes:

HEX: #3291fa, RGB: (50, 145, 250); HEX: #bbecfb, RGB: (187, 236, 251); HEX: #033f81, RGB: (3, 63, 129)

HEX: #8c6ca4, RGB: (140, 108, 164); HEX: #b4d8cc, RGB: (180, 216, 204); HEX: #4f615f, RGB: (79, 97, 95)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Light Blue, Shade of Dark Slate Blue, Shade of Medium Purple, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding web ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3291fa	#3291fa	RGB(50, 145, 250)	—	—
#bbecfb	#bbecfb	RGB(187, 236, 251)	—	—
#033f81	#033f81	RGB(3, 63, 129)	—	—
#8c6ca4	#8c6ca4	RGB(140, 108, 164)	—	—
#b4d8cc	#b4d8cc	RGB(180, 216, 204)	—	—
#4f615f	#4f615f	RGB(79, 97, 95)	—	—

4 color pairs have low contrast and need improvement which may impact readability.