Icon logo design branding

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Created at 11/01/2020 21:13

The palette consists of Light, Semi dark colors. Accent colors #eee649 and #79730b. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #454444 (darkest) to #EEE649 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 23°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #454444, #79730B, #937F64, #CEC1AB, #E4C597, #EEE649

Palette Icon logo design branding combines 6 color codes:

HEX: #eee649, RGB: (238, 230, 73); HEX: #e4c597, RGB: (228, 197, 151); HEX: #79730b, RGB: (121, 115, 11)

HEX: #937f64, RGB: (147, 127, 100); HEX: #cec1ab, RGB: (206, 193, 171); HEX: #454444, RGB: (69, 68, 68)

Simplified version of palette colors

Shade of Yellow, Tint of Burlywood, Shade of Olive, Tint of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Icon logo design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eee649	#eee649	RGB(238, 230, 73)	—	—
#e4c597	#e4c597	RGB(228, 197, 151)	—	—
#79730b	#79730b	RGB(121, 115, 11)	—	—
#937f64	#937f64	RGB(147, 127, 100)	—	—
#cec1ab	#cec1ab	RGB(206, 193, 171)	—	—
#454444	#454444	RGB(69, 68, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.