Illustration energy drink packaging design branding colors palette

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Created at 11/01/2020 21:21

The palette consists of Light, Semi dark colors. Accent colors #f6b436 and #05806a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #343272 (darkest) to #B5C4DD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #05806A, #343272, #657095, #B5C4DD, #F1A32E, #F6B436

Palette Illustration energy drink packaging design branding colors palette combines 6 color codes:

HEX: #f1a32e, RGB: (241, 163, 46); HEX: #f6b436, RGB: (246, 180, 54); HEX: #05806a, RGB: (5, 128, 106)

HEX: #657095, RGB: (101, 112, 149); HEX: #b5c4dd, RGB: (181, 196, 221); HEX: #343272, RGB: (52, 50, 114)

Simplified version of palette colors

Shade of Orange, Tint of Goldenrod, Shade of Teal, Shade of Slate Gray, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustration energy drink packaging design branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f1a32e	#f1a32e	RGB(241, 163, 46)	—	—
#f6b436	#f6b436	RGB(246, 180, 54)	—	—
#05806a	#05806a	RGB(5, 128, 106)	—	—
#657095	#657095	RGB(101, 112, 149)	—	—
#b5c4dd	#b5c4dd	RGB(181, 196, 221)	—	—
#343272	#343272	RGB(52, 50, 114)	—	—

4 color pairs have low contrast and need improvement which may impact readability.