Wordmark logo type design typography colors

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Created at 11/01/2019 07:32

The palette consists of Light, Dark colors. Accent colors #310a8e and #310a8e. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2A097B (darkest) to #ECE7F4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2A097B, #310A8E, #946CF4, #B48CF4, #ECE7F4

Palette Wordmark logo type design typography colors combines 6 color codes:

HEX: #946cf4, RGB: (148, 108, 244); HEX: #b48cf4, RGB: (180, 140, 244); HEX: #2a097b, RGB: (42, 9, 123)

HEX: #310a8e, RGB: (49, 10, 142); HEX: #ece7f4, RGB: (236, 231, 244); HEX: #310a8e, RGB: (49, 10, 142)

Simplified version of palette colors

Tint of Medium Purple, Tint of Medium Purple, Tint of Navy, Tint of Dark Blue, Tint of Lavender, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Wordmark logo type design typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#946cf4	#946cf4	RGB(148, 108, 244)	—	—
#b48cf4	#b48cf4	RGB(180, 140, 244)	—	—
#2a097b	#2a097b	RGB(42, 9, 123)	—	—
#310a8e	#310a8e	RGB(49, 10, 142)	—	—
#ece7f4	#ece7f4	RGB(236, 231, 244)	—	—
#310a8e	#310a8e	RGB(49, 10, 142)	—	—

4 color pairs have low contrast and need improvement which may impact readability.