Packaging design graphic brand strategy logo colors

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Created at 11/01/2020 22:28

The palette consists of Light, Dark, Semi dark colors. Accent colors #f07904 and #f9c231. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #721005 (darkest) to #F9C231 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C4444, #721005, #B24D4D, #C7BBB6, #F07904, #F9C231

Palette Packaging design graphic brand strategy logo colors combines 6 color codes:

HEX: #f07904, RGB: (240, 121, 4); HEX: #f9c231, RGB: (249, 194, 49); HEX: #721005, RGB: (114, 16, 5)

HEX: #b24d4d, RGB: (178, 77, 77); HEX: #c7bbb6, RGB: (199, 187, 182); HEX: #4c4444, RGB: (76, 68, 68)

Simplified version of palette colors

Shade of Dark Orange, Shade of Gold, Tint of Maroon, Shade of Indian Red, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Packaging design graphic brand strategy logo colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f07904	#f07904	RGB(240, 121, 4)	—	—
#f9c231	#f9c231	RGB(249, 194, 49)	—	—
#721005	#721005	RGB(114, 16, 5)	—	—
#b24d4d	#b24d4d	RGB(178, 77, 77)	—	—
#c7bbb6	#c7bbb6	RGB(199, 187, 182)	—	—
#4c4444	#4c4444	RGB(76, 68, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.