Illustration brandidentity logodesigner visual identity colours

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Created at 11/02/2020 19:01

The palette consists of Light, Semi dark colors. Accent colors #f0cf31 and #2f3f51. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2F3F51 (darkest) to #F4ECA4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2F3F51, #8B6213, #9D9267, #C7D194, #F0CF31, #F4ECA4

Palette Illustration brandidentity logodesigner visual identity colours combines 6 color codes:

HEX: #f0cf31, RGB: (240, 207, 49); HEX: #f4eca4, RGB: (244, 236, 164); HEX: #8b6213, RGB: (139, 98, 19)

HEX: #9d9267, RGB: (157, 146, 103); HEX: #c7d194, RGB: (199, 209, 148); HEX: #2f3f51, RGB: (47, 63, 81)

Simplified version of palette colors

Shade of Gold, Tint of Pale Goldenrod, Tint of Saddle Brown, Shade of Dark Khaki, Shade of Pale Goldenrod, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustration brandidentity logodesigner visual identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f0cf31	#f0cf31	RGB(240, 207, 49)	—	—
#f4eca4	#f4eca4	RGB(244, 236, 164)	—	—
#8b6213	#8b6213	RGB(139, 98, 19)	—	—
#9d9267	#9d9267	RGB(157, 146, 103)	—	—
#c7d194	#c7d194	RGB(199, 209, 148)	—	—
#2f3f51	#2f3f51	RGB(47, 63, 81)	—	—

6 color pairs have low contrast and need improvement which may impact readability.