Style guide branding logo design colours

0.32k

Created at 11/01/2019 07:46

The palette consists of Light, Semi dark colors. Accent colors #04d3cc and #7cfcf8. Palette has Cool colors temperature.

By lightness, this palette runs from #2B435D (darkest) to #7CFCF8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04D3CC, #057484, #2B435D, #647C8D, #7CFCF8, #AEB8C0

Palette Style guide branding logo design colours combines 6 color codes:

HEX: #04d3cc, RGB: (4, 211, 204); HEX: #7cfcf8, RGB: (124, 252, 248); HEX: #057484, RGB: (5, 116, 132)

HEX: #647c8d, RGB: (100, 124, 141); HEX: #aeb8c0, RGB: (174, 184, 192); HEX: #2b435d, RGB: (43, 67, 93)

Simplified version of palette colors

Shade of Medium Turquoise, Tint of Cyan, Shade of Teal, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Style guide branding logo design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04d3cc	#04d3cc	RGB(4, 211, 204)	—	—
#7cfcf8	#7cfcf8	RGB(124, 252, 248)	—	—
#057484	#057484	RGB(5, 116, 132)	—	—
#647c8d	#647c8d	RGB(100, 124, 141)	—	—
#aeb8c0	#aeb8c0	RGB(174, 184, 192)	—	—
#2b435d	#2b435d	RGB(43, 67, 93)	—	—

5 color pairs have low contrast and need improvement which may impact readability.