Branding design ui website

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Created at 11/05/2020 19:12

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc8484 and #61a5ae. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D2E14 (darkest) to #E8E424 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3D2E14, #3E694C, #61A5AE, #DACABC, #E8E424, #FC8484

Palette Branding design ui website combines 6 color codes:

HEX: #e8e424, RGB: (232, 228, 36); HEX: #fc8484, RGB: (252, 132, 132); HEX: #3d2e14, RGB: (61, 46, 20)

HEX: #61a5ae, RGB: (97, 165, 174); HEX: #dacabc, RGB: (218, 202, 188); HEX: #3e694c, RGB: (62, 105, 76)

Simplified version of palette colors

Shade of Yellow, Tint of Light Coral, Tint of Black, Tint of Cadet Blue, Shade of Antique White, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding design ui website color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e8e424	#e8e424	RGB(232, 228, 36)	—	—
#fc8484	#fc8484	RGB(252, 132, 132)	—	—
#3d2e14	#3d2e14	RGB(61, 46, 20)	—	—
#61a5ae	#61a5ae	RGB(97, 165, 174)	—	—
#dacabc	#dacabc	RGB(218, 202, 188)	—	—
#3e694c	#3e694c	RGB(62, 105, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.