Bird logo branding design brand identity v letter colors

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Created at 11/10/2020 18:01

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc04fc and #fa85fa. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #3D155B (darkest) to #FA85FA (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3D155B, #5C4474, #75548B, #C4AFCA, #FA85FA, #FC04FC

Palette Bird logo branding design brand identity v letter colors combines 6 color codes:

HEX: #fc04fc, RGB: (252, 4, 252); HEX: #fa85fa, RGB: (250, 133, 250); HEX: #3d155b, RGB: (61, 21, 91)

HEX: #75548b, RGB: (117, 84, 139); HEX: #c4afca, RGB: (196, 175, 202); HEX: #5c4474, RGB: (92, 68, 116)

Simplified version of palette colors

Tint of magenta, Tint of violet, Tint of indigo, Tint of darkslateblue, Shade of thistle, Tint of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Bird logo branding design brand identity v letter colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc04fc	#fc04fc	RGB(252, 4, 252)	—	—
#fa85fa	#fa85fa	RGB(250, 133, 250)	—	—
#3d155b	#3d155b	RGB(61, 21, 91)	—	—
#75548b	#75548b	RGB(117, 84, 139)	—	—
#c4afca	#c4afca	RGB(196, 175, 202)	—	—
#5c4474	#5c4474	RGB(92, 68, 116)	—	—

6 color pairs have low contrast and need improvement which may impact readability.