Branding story ux ui colors

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Created at 11/11/2020 11:47

The palette consists of Light, Semi dark colors. Accent colors #f1b80a and #0c8093. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2D615E (darkest) to #F5D25F (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 229° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0C8093, #2D615E, #9C6494, #B0C4C3, #F1B80A, #F5D25F

Palette Branding story ux ui colors combines 6 color codes:

HEX: #f1b80a, RGB: (241, 184, 10); HEX: #f5d25f, RGB: (245, 210, 95); HEX: #0c8093, RGB: (12, 128, 147)

HEX: #9c6494, RGB: (156, 100, 148); HEX: #b0c4c3, RGB: (176, 196, 195); HEX: #2d615e, RGB: (45, 97, 94)

Simplified version of palette colors

Tint of goldenrod, Tint of gold, Tint of Teal, Shade of mediumorchid, Shade of lightblue, Tint of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Branding story ux ui colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f1b80a	#f1b80a	RGB(241, 184, 10)	—	—
#f5d25f	#f5d25f	RGB(245, 210, 95)	—	—
#0c8093	#0c8093	RGB(12, 128, 147)	—	—
#9c6494	#9c6494	RGB(156, 100, 148)	—	—
#b0c4c3	#b0c4c3	RGB(176, 196, 195)	—	—
#2d615e	#2d615e	RGB(45, 97, 94)	—	—

6 color pairs have low contrast and need improvement which may impact readability.