Ui design branding ux

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Created at 11/12/2020 15:07

The palette consists of Semi dark, Light, Dark colors. Accent colors #2c3cfc and #d6c9a9. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1B2776 (darkest) to #D6C9A9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1B2776, #2C3CFC, #51375A, #757FF6, #A9629E, #D6C9A9

Palette Ui design branding ux combines 6 color codes:

HEX: #2c3cfc, RGB: (44, 60, 252); HEX: #757ff6, RGB: (117, 127, 246); HEX: #1b2776, RGB: (27, 39, 118)

HEX: #a9629e, RGB: (169, 98, 158); HEX: #d6c9a9, RGB: (214, 201, 169); HEX: #51375a, RGB: (81, 55, 90)

Simplified version of palette colors

Tint of Blue, Tint of Medium Slate Blue, Tint of Midnight Blue, Shade of Medium Orchid, Shade of Wheat, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Ui design branding ux color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c3cfc	#2c3cfc	RGB(44, 60, 252)	—	—
#757ff6	#757ff6	RGB(117, 127, 246)	—	—
#1b2776	#1b2776	RGB(27, 39, 118)	—	—
#a9629e	#a9629e	RGB(169, 98, 158)	—	—
#d6c9a9	#d6c9a9	RGB(214, 201, 169)	—	—
#51375a	#51375a	RGB(81, 55, 90)	—	—

6 color pairs have low contrast and need improvement which may impact readability.