Modern logo branding design colours

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Created at 11/12/2020 15:26

The palette consists of Light, Semi dark colors. Accent colors #1a6ff9 and #5c8afb. Palette has Cool colors temperature.

By lightness, this palette runs from #2F3B54 (darkest) to #94A1BC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1A6FF9, #243C7C, #2F3B54, #475D93, #5C8AFB, #94A1BC

Palette Modern logo branding design colours combines 6 color codes:

HEX: #1a6ff9, RGB: (26, 111, 249); HEX: #5c8afb, RGB: (92, 138, 251); HEX: #243c7c, RGB: (36, 60, 124)

HEX: #475d93, RGB: (71, 93, 147); HEX: #94a1bc, RGB: (148, 161, 188); HEX: #2f3b54, RGB: (47, 59, 84)

Simplified version of palette colors

Shade of Royal Blue, Shade of Cornflower Blue, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Modern logo branding design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1a6ff9	#1a6ff9	RGB(26, 111, 249)	—	—
#5c8afb	#5c8afb	RGB(92, 138, 251)	—	—
#243c7c	#243c7c	RGB(36, 60, 124)	—	—
#475d93	#475d93	RGB(71, 93, 147)	—	—
#94a1bc	#94a1bc	RGB(148, 161, 188)	—	—
#2f3b54	#2f3b54	RGB(47, 59, 84)	—	—

8 color pairs have low contrast and need improvement which may impact readability.