Ui illustration typography branding

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Created at 11/12/2020 16:43

The palette consists of Semi dark, Light colors. Accent colors #117c75 and #9a7855. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #323A46 (darkest) to #D7E0ED (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #117C75, #1D71CE, #323A46, #9A7855, #C3BBA0, #D7E0ED

Palette Ui illustration typography branding combines 6 color codes:

HEX: #1d71ce, RGB: (29, 113, 206); HEX: #d7e0ed, RGB: (215, 224, 237); HEX: #117c75, RGB: (17, 124, 117)

HEX: #9a7855, RGB: (154, 120, 85); HEX: #c3bba0, RGB: (195, 187, 160); HEX: #323a46, RGB: (50, 58, 70)

Simplified version of palette colors

Shade of steelblue, Shade of aliceblue, Tint of Teal, Shade of peru, Tint of tan, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Ui illustration typography branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1d71ce	#1d71ce	RGB(29, 113, 206)	—	—
#d7e0ed	#d7e0ed	RGB(215, 224, 237)	—	—
#117c75	#117c75	RGB(17, 124, 117)	—	—
#9a7855	#9a7855	RGB(154, 120, 85)	—	—
#c3bba0	#c3bba0	RGB(195, 187, 160)	—	—
#323a46	#323a46	RGB(50, 58, 70)	—	—

4 color pairs have low contrast and need improvement which may impact readability.