Branding illustration packaging colors

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Created at 11/02/2019 18:27

The palette consists of Light, Semi dark colors. Accent colors #63942c and #3c6c16. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #445C34 (darkest) to #BEE098 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 74°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3C6C16, #445C34, #63942C, #9C745C, #BEE098, #CCCCB3

Palette Branding illustration packaging colors combines 6 color codes:

HEX: #63942c, RGB: (99, 148, 44); HEX: #bee098, RGB: (190, 224, 152); HEX: #3c6c16, RGB: (60, 108, 22)

HEX: #9c745c, RGB: (156, 116, 92); HEX: #ccccb3, RGB: (204, 204, 179); HEX: #445c34, RGB: (68, 92, 52)

Simplified version of palette colors

Tint of Olive Drab, Tint of Light Green, Shade of Dark Olive Green, Tint of Sienna, Shade of Beige, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding illustration packaging colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#63942c	#63942c	RGB(99, 148, 44)	—	—
#bee098	#bee098	RGB(190, 224, 152)	—	—
#3c6c16	#3c6c16	RGB(60, 108, 22)	—	—
#9c745c	#9c745c	RGB(156, 116, 92)	—	—
#ccccb3	#ccccb3	RGB(204, 204, 179)	—	—
#445c34	#445c34	RGB(68, 92, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.