Logotype brand guide logo designer branding

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Created at 11/16/2020 14:46

The palette consists of Light, Semi dark colors. Accent colors #fc2c86 and #fb7274. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #333C5E (darkest) to #CA9FAF (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 61% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #333C5E, #A9514D, #C38A18, #CA9FAF, #FB7274, #FC2C86

Palette Logotype brand guide logo designer branding combines 6 color codes:

HEX: #fc2c86, RGB: (252, 44, 134); HEX: #fb7274, RGB: (251, 114, 116); HEX: #c38a18, RGB: (195, 138, 24)

HEX: #a9514d, RGB: (169, 81, 77); HEX: #ca9faf, RGB: (202, 159, 175); HEX: #333c5e, RGB: (51, 60, 94)

Simplified version of palette colors

Tint of Deep Pink, Shade of Light Coral, Tint of Dark Goldenrod, Shade of Indian Red, Tint of Rosy Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logotype brand guide logo designer branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc2c86	#fc2c86	RGB(252, 44, 134)	—	—
#fb7274	#fb7274	RGB(251, 114, 116)	—	—
#c38a18	#c38a18	RGB(195, 138, 24)	—	—
#a9514d	#a9514d	RGB(169, 81, 77)	—	—
#ca9faf	#ca9faf	RGB(202, 159, 175)	—	—
#333c5e	#333c5e	RGB(51, 60, 94)	—	—

9 color pairs have low contrast and need improvement which may impact readability.