Animation illustration ui branding colors

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Created at 11/18/2020 19:37

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4bc54 and #f4dc9e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #621A2D (darkest) to #F4DC9E (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 54% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #31634A, #50A980, #621A2D, #CA9DAF, #F4BC54, #F4DC9E

Palette Animation illustration ui branding colors combines 6 color codes:

HEX: #f4bc54, RGB: (244, 188, 84); HEX: #f4dc9e, RGB: (244, 220, 158); HEX: #621a2d, RGB: (98, 26, 45)

HEX: #50a980, RGB: (80, 169, 128); HEX: #ca9daf, RGB: (202, 157, 175); HEX: #31634a, RGB: (49, 99, 74)

Simplified version of palette colors

Tint of Goldenrod, Shade of Moccasin, Tint of Maroon, Tint of Medium Sea Green, Tint of Rosy Brown, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Animation illustration ui branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4bc54	#f4bc54	RGB(244, 188, 84)	—	—
#f4dc9e	#f4dc9e	RGB(244, 220, 158)	—	—
#621a2d	#621a2d	RGB(98, 26, 45)	—	—
#50a980	#50a980	RGB(80, 169, 128)	—	—
#ca9daf	#ca9daf	RGB(202, 157, 175)	—	—
#31634a	#31634a	RGB(49, 99, 74)	—	—

6 color pairs have low contrast and need improvement which may impact readability.