Vodka packaging custom brand hex colors

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Created at 11/19/2020 11:45

The palette consists of Light, Semi dark, Dark colors. Accent colors #e54c21 and #b2440c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242C14 (darkest) to #ECB18B (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 67°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #242C14, #834015, #849454, #B2440C, #E54C21, #ECB18B

Palette Vodka packaging custom brand hex colors combines 6 color codes:

HEX: #e54c21, RGB: (229, 76, 33); HEX: #ecb18b, RGB: (236, 177, 139); HEX: #b2440c, RGB: (178, 68, 12)

HEX: #849454, RGB: (132, 148, 84); HEX: #834015, RGB: (131, 64, 21); HEX: #242c14, RGB: (36, 44, 20)

Simplified version of palette colors

Tint of Orange Red, Tint of Light Salmon, Shade of Sienna, Tint of Olive Drab, Shade of Saddle Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Vodka packaging custom brand hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e54c21	#e54c21	RGB(229, 76, 33)	—	—
#ecb18b	#ecb18b	RGB(236, 177, 139)	—	—
#b2440c	#b2440c	RGB(178, 68, 12)	—	—
#849454	#849454	RGB(132, 148, 84)	—	—
#834015	#834015	RGB(131, 64, 21)	—	—
#242c14	#242c14	RGB(36, 44, 20)	—	—

7 color pairs have low contrast and need improvement which may impact readability.