Logo animation branding design and identity hex colors

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Created at 11/19/2020 11:56

The palette consists of Light, Semi dark colors. Accent colors #fbb420 and #04444b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #04444B (darkest) to #FCDC83 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #04444B, #346159, #9B8958, #C8BCB6, #FBB420, #FCDC83

Palette Logo animation branding design and identity hex colors combines 6 color codes:

HEX: #fbb420, RGB: (251, 180, 32); HEX: #fcdc83, RGB: (252, 220, 131); HEX: #04444b, RGB: (4, 68, 75)

HEX: #9b8958, RGB: (155, 137, 88); HEX: #c8bcb6, RGB: (200, 188, 182); HEX: #346159, RGB: (52, 97, 89)

Simplified version of palette colors

Tint of Orange, Shade of Khaki, Shade of Dark Slate Gray, Tint of Dark Goldenrod, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo animation branding design and identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbb420	#fbb420	RGB(251, 180, 32)	—	—
#fcdc83	#fcdc83	RGB(252, 220, 131)	—	—
#04444b	#04444b	RGB(4, 68, 75)	—	—
#9b8958	#9b8958	RGB(155, 137, 88)	—	—
#c8bcb6	#c8bcb6	RGB(200, 188, 182)	—	—
#346159	#346159	RGB(52, 97, 89)	—	—

6 color pairs have low contrast and need improvement which may impact readability.