Flat branding minimal logo colours

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Created at 11/23/2020 10:51

The palette consists of Light, Semi dark colors. Accent colors #fc043c and #144564. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C444C (darkest) to #D7D8D2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #144564, #2C444C, #80909C, #D7D8D2, #FC043C, #FD7B99

Palette Flat branding minimal logo colours combines 6 color codes:

HEX: #fc043c, RGB: (252, 4, 60); HEX: #fd7b99, RGB: (253, 123, 153); HEX: #144564, RGB: (20, 69, 100)

HEX: #80909c, RGB: (128, 144, 156); HEX: #d7d8d2, RGB: (215, 216, 210); HEX: #2c444c, RGB: (44, 68, 76)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Shade of Dark Slate Blue, Tint of Light Slate Gray, Tint of Light Gray, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Flat branding minimal logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc043c	#fc043c	RGB(252, 4, 60)	—	—
#fd7b99	#fd7b99	RGB(253, 123, 153)	—	—
#144564	#144564	RGB(20, 69, 100)	—	—
#80909c	#80909c	RGB(128, 144, 156)	—	—
#d7d8d2	#d7d8d2	RGB(215, 216, 210)	—	—
#2c444c	#2c444c	RGB(44, 68, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.