Icon logo mark branding colors

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Created at 11/23/2020 11:04

The palette consists of Light, Semi dark, Dark colors. Accent colors #2cb454 and #6c6c6c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #8CD494 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C2C2C, #2CB454, #42C163, #6C6C6C, #8CD494, #9EBBA5

Palette Icon logo mark branding colors combines 6 color codes:

HEX: #42c163, RGB: (66, 193, 99); HEX: #8cd494, RGB: (140, 212, 148); HEX: #2cb454, RGB: (44, 180, 84)

HEX: #6c6c6c, RGB: (108, 108, 108); HEX: #9ebba5, RGB: (158, 187, 165); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Tint of Medium Sea Green, Tint of Dark Sea Green, Shade of Medium Sea Green, Tint of Dim Gray, Tint of Dark Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Icon logo mark branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#42c163	#42c163	RGB(66, 193, 99)	—	—
#8cd494	#8cd494	RGB(140, 212, 148)	—	—
#2cb454	#2cb454	RGB(44, 180, 84)	—	—
#6c6c6c	#6c6c6c	RGB(108, 108, 108)	—	—
#9ebba5	#9ebba5	RGB(158, 187, 165)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.