Logo typography design branding palette

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Created at 11/23/2020 11:28

The palette consists of Light, Semi dark, Dark colors. Accent colors #649a6e and #345039. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #33312F (darkest) to #AECAB3 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #33312F, #345039, #649A6E, #6C8C74, #AECAB3

Palette Logo typography design branding palette combines 6 color codes:

HEX: #649a6e, RGB: (100, 154, 110); HEX: #aecab3, RGB: (174, 202, 179); HEX: #345039, RGB: (52, 80, 57)

HEX: #6c8c74, RGB: (108, 140, 116); HEX: #aecab3, RGB: (174, 202, 179); HEX: #33312f, RGB: (51, 49, 47)

Simplified version of palette colors

Tint of Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Gray, Tint of Sea Green, Tint of Dark Sea Green, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo typography design branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#649a6e	#649a6e	RGB(100, 154, 110)	—	—
#aecab3	#aecab3	RGB(174, 202, 179)	—	—
#345039	#345039	RGB(52, 80, 57)	—	—
#6c8c74	#6c8c74	RGB(108, 140, 116)	—	—
#aecab3	#aecab3	RGB(174, 202, 179)	—	—
#33312f	#33312f	RGB(51, 49, 47)	—	—

5 color pairs have low contrast and need improvement which may impact readability.