Branding design minimal packaging hex colors

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Created at 11/23/2020 12:14

The palette consists of Light, Dark, Semi dark colors. Accent colors #a68340 and #242b66. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #242B66 (darkest) to #E0BED5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 39% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #242B66, #2F6443, #6464A4, #8FD298, #A68340, #E0BED5

Palette Branding design minimal packaging hex colors combines 6 color codes:

HEX: #a68340, RGB: (166, 131, 64); HEX: #8fd298, RGB: (143, 210, 152); HEX: #242b66, RGB: (36, 43, 102)

HEX: #6464a4, RGB: (100, 100, 164); HEX: #e0bed5, RGB: (224, 190, 213); HEX: #2f6443, RGB: (47, 100, 67)

Simplified version of palette colors

Shade of Dark Goldenrod, Tint of Dark Sea Green, Tint of Midnight Blue, Shade of Slate Blue, Tint of Thistle, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding design minimal packaging hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a68340	#a68340	RGB(166, 131, 64)	—	—
#8fd298	#8fd298	RGB(143, 210, 152)	—	—
#242b66	#242b66	RGB(36, 43, 102)	—	—
#6464a4	#6464a4	RGB(100, 100, 164)	—	—
#e0bed5	#e0bed5	RGB(224, 190, 213)	—	—
#2f6443	#2f6443	RGB(47, 100, 67)	—	—

6 color pairs have low contrast and need improvement which may impact readability.