Branding new logo design illustration business colors palette

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Created at 11/23/2020 12:27

The palette consists of Semi dark, Light colors. Accent colors #4c5ccc and #74dce4. Palette has Cool colors temperature.

By lightness, this palette runs from #325C5C (darkest) to #74DCE4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 54°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #325C5C, #448D97, #4C5CCC, #5C64AC, #74DCE4, #9599BB

Palette Branding new logo design illustration business colors palette combines 6 color codes:

HEX: #4c5ccc, RGB: (76, 92, 204); HEX: #74dce4, RGB: (116, 220, 228); HEX: #448d97, RGB: (68, 141, 151)

HEX: #5c64ac, RGB: (92, 100, 172); HEX: #9599bb, RGB: (149, 153, 187); HEX: #325c5c, RGB: (50, 92, 92)

Simplified version of palette colors

Shade of Slate Blue, Tint of Medium Turquoise, Shade of Cadet Blue, Shade of Slate Blue, Tint of Light Slate Gray, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding new logo design illustration business colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4c5ccc	#4c5ccc	RGB(76, 92, 204)	—	—
#74dce4	#74dce4	RGB(116, 220, 228)	—	—
#448d97	#448d97	RGB(68, 141, 151)	—	—
#5c64ac	#5c64ac	RGB(92, 100, 172)	—	—
#9599bb	#9599bb	RGB(149, 153, 187)	—	—
#325c5c	#325c5c	RGB(50, 92, 92)	—	—

9 color pairs have low contrast and need improvement which may impact readability.