Cosmetics shopping bag branding visual identity colors palette

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Created at 11/23/2020 15:36

The palette consists of Light, Semi dark colors. Accent colors #b35f4b and #5d3127. Palette has Warm colors temperature.

By lightness, this palette runs from #5D3127 (darkest) to #ECD7D2 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 31% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4B3B38, #5D3127, #946554, #B35F4B, #CBB4AB, #ECD7D2

Palette Cosmetics shopping bag branding visual identity colors palette combines 6 color codes:

HEX: #b35f4b, RGB: (179, 95, 75); HEX: #ecd7d2, RGB: (236, 215, 210); HEX: #5d3127, RGB: (93, 49, 39)

HEX: #946554, RGB: (148, 101, 84); HEX: #cbb4ab, RGB: (203, 180, 171); HEX: #4b3b38, RGB: (75, 59, 56)

Simplified version of palette colors

Shade of Indian Red, Shade of Misty Rose, Tint of Maroon, Tint of Sienna, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Cosmetics shopping bag branding visual identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b35f4b	#b35f4b	RGB(179, 95, 75)	—	—
#ecd7d2	#ecd7d2	RGB(236, 215, 210)	—	—
#5d3127	#5d3127	RGB(93, 49, 39)	—	—
#946554	#946554	RGB(148, 101, 84)	—	—
#cbb4ab	#cbb4ab	RGB(203, 180, 171)	—	—
#4b3b38	#4b3b38	RGB(75, 59, 56)	—	—

3 color pairs have low contrast and need improvement which may impact readability.