Packagedesign brand identity packaging package

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Created at 11/25/2020 10:25

The palette consists of Light, Semi dark colors. Accent colors #79b3c4 and #073c51. Palette has Cool colors temperature.

By lightness, this palette runs from #073C51 (darkest) to #A0C5C1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #073C51, #325B5F, #509DA9, #73A6A8, #79B3C4, #A0C5C1

Palette Packagedesign brand identity packaging package combines 6 color codes:

HEX: #509da9, RGB: (80, 157, 169); HEX: #79b3c4, RGB: (121, 179, 196); HEX: #073c51, RGB: (7, 60, 81)

HEX: #73a6a8, RGB: (115, 166, 168); HEX: #a0c5c1, RGB: (160, 197, 193); HEX: #325b5f, RGB: (50, 91, 95)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Sky Blue, Shade of Dark Slate Gray, Tint of Cadet Blue, Shade of Powder Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Packagedesign brand identity packaging package color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#509da9	#509da9	RGB(80, 157, 169)	—	—
#79b3c4	#79b3c4	RGB(121, 179, 196)	—	—
#073c51	#073c51	RGB(7, 60, 81)	—	—
#73a6a8	#73a6a8	RGB(115, 166, 168)	—	—
#a0c5c1	#a0c5c1	RGB(160, 197, 193)	—	—
#325b5f	#325b5f	RGB(50, 91, 95)	—	—

7 color pairs have low contrast and need improvement which may impact readability.