Packaging vector business card logo design colors

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Created at 11/25/2020 12:40

The palette consists of Light, Dark, Semi dark colors. Accent colors #b194e4 and #3f295b. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #3F295B (darkest) to #B194E4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 81°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3F295B, #693C50, #7D7A96, #9473BF, #9B93BB, #B194E4

Palette Packaging vector business card logo design colors combines 6 color codes:

HEX: #9473bf, RGB: (148, 115, 191); HEX: #b194e4, RGB: (177, 148, 228); HEX: #3f295b, RGB: (63, 41, 91)

HEX: #7d7a96, RGB: (125, 122, 150); HEX: #9b93bb, RGB: (155, 147, 187); HEX: #693c50, RGB: (105, 60, 80)

Simplified version of palette colors

Shade of Medium Purple, Shade of Plum, Shade of Dark Slate Blue, Tint of Slate Gray, Tint of Light Slate Gray, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Packaging vector business card logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9473bf	#9473bf	RGB(148, 115, 191)	—	—
#b194e4	#b194e4	RGB(177, 148, 228)	—	—
#3f295b	#3f295b	RGB(63, 41, 91)	—	—
#7d7a96	#7d7a96	RGB(125, 122, 150)	—	—
#9b93bb	#9b93bb	RGB(155, 147, 187)	—	—
#693c50	#693c50	RGB(105, 60, 80)	—	—

7 color pairs have low contrast and need improvement which may impact readability.