Identity design logo branding design colours

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Created at 11/03/2019 08:27

The palette consists of Light, Dark, Semi dark colors. Accent colors #0acdf6 and #f47448. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #092B70 (darkest) to #D4ADD7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #092B70, #0ACDF6, #3E3F41, #676767, #D4ADD7, #F47448

Palette Identity design logo branding design colours combines 6 color codes:

HEX: #0acdf6, RGB: (10, 205, 246); HEX: #f47448, RGB: (244, 116, 72); HEX: #092b70, RGB: (9, 43, 112)

HEX: #676767, RGB: (103, 103, 103); HEX: #d4add7, RGB: (212, 173, 215); HEX: #3e3f41, RGB: (62, 63, 65)

Simplified version of palette colors

Shade of Sky Blue, Shade of Coral, Tint of Midnight Blue, Shade of Dim Gray, Tint of Plum, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity design logo branding design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0acdf6	#0acdf6	RGB(10, 205, 246)	—	—
#f47448	#f47448	RGB(244, 116, 72)	—	—
#092b70	#092b70	RGB(9, 43, 112)	—	—
#676767	#676767	RGB(103, 103, 103)	—	—
#d4add7	#d4add7	RGB(212, 173, 215)	—	—
#3e3f41	#3e3f41	RGB(62, 63, 65)	—	Dark Engine

5 color pairs have low contrast and need improvement which may impact readability.