Logo branding and identity lotion palette

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Created at 11/30/2020 10:34

The palette consists of Light, Semi dark colors. Accent colors #49b5a4 and #fcc4ac. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #1F4C45 (darkest) to #FCC4AC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #1F4C45, #49B5A4, #51645A, #888474, #CBA997, #FCC4AC

Palette Logo branding and identity lotion palette combines 6 color codes:

HEX: #49b5a4, RGB: (73, 181, 164); HEX: #fcc4ac, RGB: (252, 196, 172); HEX: #1f4c45, RGB: (31, 76, 69)

HEX: #888474, RGB: (136, 132, 116); HEX: #cba997, RGB: (203, 169, 151); HEX: #51645a, RGB: (81, 100, 90)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Peach Puff, Shade of Dark Slate Gray, Tint of Grey, Shade of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo branding and identity lotion palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#49b5a4	#49b5a4	RGB(73, 181, 164)	—	—
#fcc4ac	#fcc4ac	RGB(252, 196, 172)	—	—
#1f4c45	#1f4c45	RGB(31, 76, 69)	—	—
#888474	#888474	RGB(136, 132, 116)	—	—
#cba997	#cba997	RGB(203, 169, 151)	—	—
#51645a	#51645a	RGB(81, 100, 90)	—	—

7 color pairs have low contrast and need improvement which may impact readability.