Bussines app ecommerce branding colors

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Created at 11/30/2020 14:08

The palette consists of Light, Semi dark colors. Accent colors #f4b011 and #156b9a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2A4058 (darkest) to #90EAE8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #156B9A, #2A4058, #61B3AE, #90EAE8, #D6D2BE, #F4B011

Palette Bussines app ecommerce branding colors combines 6 color codes:

HEX: #f4b011, RGB: (244, 176, 17); HEX: #90eae8, RGB: (144, 234, 232); HEX: #156b9a, RGB: (21, 107, 154)

HEX: #61b3ae, RGB: (97, 179, 174); HEX: #d6d2be, RGB: (214, 210, 190); HEX: #2a4058, RGB: (42, 64, 88)

Simplified version of palette colors

Tint of Goldenrod, Shade of Pale Turquoise, Shade of Steel Blue, Tint of Light Sea Green, Shade of Beige, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Bussines app ecommerce branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4b011	#f4b011	RGB(244, 176, 17)	—	—
#90eae8	#90eae8	RGB(144, 234, 232)	—	—
#156b9a	#156b9a	RGB(21, 107, 154)	—	—
#61b3ae	#61b3ae	RGB(97, 179, 174)	—	—
#d6d2be	#d6d2be	RGB(214, 210, 190)	—	—
#2a4058	#2a4058	RGB(42, 64, 88)	—	—

7 color pairs have low contrast and need improvement which may impact readability.