Illustation branding healthcare packaging palette

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Created at 11/30/2020 14:30

The palette consists of Light, Semi dark colors. Accent colors #15c0cc and #f5b18b. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #393E51 (darkest) to #F5B18B (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #15C0CC, #247492, #393E51, #7893A8, #B5A9D1, #F5B18B

Palette Illustation branding healthcare packaging palette combines 6 color codes:

HEX: #15c0cc, RGB: (21, 192, 204); HEX: #f5b18b, RGB: (245, 177, 139); HEX: #247492, RGB: (36, 116, 146)

HEX: #7893a8, RGB: (120, 147, 168); HEX: #b5a9d1, RGB: (181, 169, 209); HEX: #393e51, RGB: (57, 62, 81)

Simplified version of palette colors

Shade of Dark Turquoise, Tint of Light Salmon, Shade of Steel Blue, Tint of Light Slate Gray, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustation branding healthcare packaging palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#15c0cc	#15c0cc	RGB(21, 192, 204)	—	—
#f5b18b	#f5b18b	RGB(245, 177, 139)	—	—
#247492	#247492	RGB(36, 116, 146)	—	—
#7893a8	#7893a8	RGB(120, 147, 168)	—	—
#b5a9d1	#b5a9d1	RGB(181, 169, 209)	—	—
#393e51	#393e51	RGB(57, 62, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.