Travel branding and identity illustration mobile ui

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Created at 11/30/2020 15:13

The palette consists of Light, Dark colors. Accent colors #e4540c and #740f05. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #442420 (darkest) to #EDBC79 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #442420, #740F05, #9C756E, #BCACAC, #E4540C, #EDBC79

Palette Travel branding and identity illustration mobile ui combines 6 color codes:

HEX: #e4540c, RGB: (228, 84, 12); HEX: #edbc79, RGB: (237, 188, 121); HEX: #740f05, RGB: (116, 15, 5)

HEX: #9c756e, RGB: (156, 117, 110); HEX: #bcacac, RGB: (188, 172, 172); HEX: #442420, RGB: (68, 36, 32)

Simplified version of palette colors

Tint of Orange Red, Tint of Burlywood, Tint of Maroon, Shade of Rosy Brown, Tint of Dark Gray, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Travel branding and identity illustration mobile ui color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4540c	#e4540c	RGB(228, 84, 12)	—	—
#edbc79	#edbc79	RGB(237, 188, 121)	—	—
#740f05	#740f05	RGB(116, 15, 5)	—	—
#9c756e	#9c756e	RGB(156, 117, 110)	—	—
#bcacac	#bcacac	RGB(188, 172, 172)	—	—
#442420	#442420	RGB(68, 36, 32)	—	—

5 color pairs have low contrast and need improvement which may impact readability.