Brown branding corporate design identity

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Created at 12/01/2020 14:44

The palette consists of Light, Semi dark colors. Accent colors #3b4949 and #3c342c. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #3C342C (darkest) to #B5C3C3 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #3B4949, #3C342C, #728C8C, #948672, #B4C2C2, #B5C3C3

Palette Brown branding corporate design identity combines 6 color codes:

HEX: #728c8c, RGB: (114, 140, 140); HEX: #b5c3c3, RGB: (181, 195, 195); HEX: #3b4949, RGB: (59, 73, 73)

HEX: #948672, RGB: (148, 134, 114); HEX: #b4c2c2, RGB: (180, 194, 194); HEX: #3c342c, RGB: (60, 52, 44)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Silver, Shade of Dark Slate Gray, Tint of Grey, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brown branding corporate design identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#728c8c	#728c8c	RGB(114, 140, 140)	—	—
#b5c3c3	#b5c3c3	RGB(181, 195, 195)	—	—
#3b4949	#3b4949	RGB(59, 73, 73)	—	—
#948672	#948672	RGB(148, 134, 114)	—	—
#b4c2c2	#b4c2c2	RGB(180, 194, 194)	—	—
#3c342c	#3c342c	RGB(60, 52, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.