Logodesign branding 2021 logo logotype colors

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Created at 12/03/2020 12:59

The palette consists of Semi dark, Light, Dark colors. Accent colors #0453e9 and #69342f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #042A7B (darkest) to #BC716A (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #042A7B, #0453E9, #48364F, #614451, #69342F, #BC716A

Palette Logodesign branding 2021 logo logotype colors combines 6 color codes:

HEX: #0453e9, RGB: (4, 83, 233); HEX: #bc716a, RGB: (188, 113, 106); HEX: #042a7b, RGB: (4, 42, 123)

HEX: #614451, RGB: (97, 68, 81); HEX: #69342f, RGB: (105, 52, 47); HEX: #48364f, RGB: (72, 54, 79)

Simplified version of palette colors

Shade of Royal Blue, Tint of Indian Red, Tint of Midnight Blue, Shade of Dim Gray, Tint of Maroon, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logodesign branding 2021 logo logotype colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0453e9	#0453e9	RGB(4, 83, 233)	—	—
#bc716a	#bc716a	RGB(188, 113, 106)	—	—
#042a7b	#042a7b	RGB(4, 42, 123)	—	—
#614451	#614451	RGB(97, 68, 81)	—	—
#69342f	#69342f	RGB(105, 52, 47)	—	—
#48364f	#48364f	RGB(72, 54, 79)	—	—

10 color pairs have low contrast and need improvement which may impact readability.