Advertising shopping media template

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Created at 12/03/2020 15:36

The palette consists of Light, Semi dark colors. Accent colors #fa042c and #ef97a4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #383556 (darkest) to #C4CAB8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #383556, #6D4915, #7B6A94, #C4CAB8, #EF97A4, #FA042C

Palette Advertising shopping media template combines 6 color codes:

HEX: #fa042c, RGB: (250, 4, 44); HEX: #ef97a4, RGB: (239, 151, 164); HEX: #6d4915, RGB: (109, 73, 21)

HEX: #7b6a94, RGB: (123, 106, 148); HEX: #c4cab8, RGB: (196, 202, 184); HEX: #383556, RGB: (56, 53, 86)

Simplified version of palette colors

Tint of Red, Shade of Light Pink, Shade of Saddle Brown, Shade of Medium Purple, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Advertising shopping media template color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa042c	#fa042c	RGB(250, 4, 44)	—	—
#ef97a4	#ef97a4	RGB(239, 151, 164)	—	—
#6d4915	#6d4915	RGB(109, 73, 21)	—	—
#7b6a94	#7b6a94	RGB(123, 106, 148)	—	—
#c4cab8	#c4cab8	RGB(196, 202, 184)	—	—
#383556	#383556	RGB(56, 53, 86)	—	—

6 color pairs have low contrast and need improvement which may impact readability.